Beintoo, the loyalty rewards and monetization platform for Web and mobile apps is today pleased to announce the acquisition of the patent pending mobile advertising technologies GameDrop and Nav.Me from Tylted Inc., one of the mobile web’s largest communities for social and casual gaming. The amount of the deal remains undisclosed.

Beintoo CEO Antonio Tomarchio announced, ‘The acquisition of Nav.Me and GameDrop reinforces Beintoo’s commitment to providing innovative and exciting offers from top brands to 100’s of millions of users worldwide and I am extremely satisfied we were able to close this deal. These two technologies integrate perfectly with our current range of products. The acquisition is not only of considerable strategic importance to our planned expansion in North America but it is also in-line with our goal to become a future leader in the global loyalty and gamification market.’

GameDrop, a hyper rich media game unit, distributes easy-to-play HTML5 games in native applications via a publisher’s ad server. GameDrop enables any native app to become a distribution and monetization unit for mobile games. These games will be sponsored by Beintoo’s Partner Retailers while the user experience remains within the publisher’s application. Recent tests of the GameDrop network have shown an average session of user playtime registered at over 13 minutes. As a result, GameDrop displays the potential to create real engagement between brands and mobile app users. Beintoo will shortly release an upgraded version of GameDrop to deliver famous games titles in HTML5 format that will be sponsored by top brands.

Nav.Me, another hyper rich media ad unit, provides brands and Brick and Mortar retailers the opportunity to create a location based mission that can be delivered as an ad unit within any native app. Nav.Me leverages the navigational unit found in the users smartphone to guide them, in real time, to a destination chosen by our Retailer partners. Based on their current location, consumers are driven to the store closest to them where they are invited to unlock a mission to win a reward.

Currently poised to roll out a new version of Nav.Me, Beintoo is confident that this technology will provide brands and retailers with a new and exciting opportunity to create a marked increase their in-store foot traffic.

Beintoo strongly believes the future of the mobile industry lies in higher integration between mobile apps and offline retailers, the so called Brick and Mortar apps economy.

The retail market has grown tremendously, so as their offers, promotions and loyalty programs which not only confuse consumers with making the right purchase but create a crowded competition for retailers to make their voice heard, attract and retain customers.  Luckily, the technology has astonishingly advanced creating wonders and making our life much easier. Almost every organization now implements some sort of new technology, however, there are still much more innovative advancements  to consider that would yield highly positive results for retailers.

In our recent article, “New Strategies For Local Retailers:  How to Enhance Customer’s Loyalty in Today’s Busy Market?” , featured on Loyalty 360,  we have discussed the challenges in acquiring new customers and maintaining their loyalty with old fashioned loyalty campaigns, and how “traditional loyalty programs are therefore being replaced by innovative solutions to enhance customer’s engagement”.  We have indicated several new mobile driven ways to approach the issue and solve customer satisfaction related problems and achieve the happy  win-win end.  Pretty mind blowing, cool stuff to check out!

Quote of the day : “Any sufficiently advanced technology is indistinguishable from magic”.

Enjoy

Christmas is right around the corner and most of us has already started the joy of holiday shopping, gift buying, wrapping, etc.  Gift giving is as exciting and pleasant as accepting it, and we tend to make things extra special and please our loved ones in the best possible way during the most favorite time of year! Contributing to economy,wrapping our gifts with an excitement, putting the presents under the beautifully decorated Christmas tree and waiting to see our loved ones reactions when they open the gifts…yes, yes, they all are fun stuff,no doubt!  However, along with the joy of Xmas comes some empty wallets and a little weakened bank account on your side. Well, you don’t have to stress out much this winter, thanks to our fellow partner, Tango Card which offers appealing gift cards of leading retailers, and grants a pleasant shopping experience for you – our dear users!  The best part is that you get Tango Cards by simply engaging with your favorite app and earning Bedollars and redeeming them on our Bestore anytime you desire.

How about a GAP gift card?  Let’s be honest… Who would say NO! to a present from all time favorite brand – GAP? From infants to grandparents, you can buy anything for all age group, or send the card as a gift , and of course, contribute positively to your expenses this holiday.  Hurry, get a $10 gift card for only $5 + 5 Bedollars.  The more you earn Bedollars, the bigger the amount of the gift card will be!  All you need to do is to choose Rewards and navigate to Redeem section on Bestore, and choose your reward.  As simple as that.

Meanwhile, check other cool rewards on our Bestore and start working on your Bedollars;)

Hope you all have a pleasant Holiday Shopping.  Stay warm, play a game, sip your coffee and save money!

Get ready people! There are only a few days left to the beginning of the Ad:Tech New York that will take place on November,7-8 at the Javits Center. Ad:Tech is the number 1 conference and exhibition for interactive advertising and technology.The event takes place all over the world and allows brands and agencies to meet innovative startups, VCs and digital entrepreneurs. It is certainly the event where any company of this sector wants to be.

This is why, after attending the Ad:Tech San Francisco (add link) in April 2012, we will be at Ad:Tech New York! You are all welcome to visit our booth (n°1638) (add link) and meet part of our team that will be glad to expose our concept and answer any of your questions. Plus, on Wednesday November 7, from 11:15 to 11:45am in Theater 2 on the Expo Hall Floor, our CEO Antonio Tomarchio will hold a panel on “Turning passive audiences into your most loyal customers”.

The Ad:Tech is the ideal place for the marketing community to meet and explore the technologies that are transforming their businesses. Moreover it’s the only event that covers the entire digital marketing ecosystem. These are only some of the reasons why you should not miss this great event!

To keep up with what happens at Ad:Tech NY, follow us on Twitter and Facebook!

Talk to you soon!
The Beintoo Team