Beintoo, the loyalty rewards and monetization platform for Web and mobile apps is today pleased to announce the acquisition of the patent pending mobile advertising technologies GameDrop and Nav.Me from Tylted Inc., one of the mobile web’s largest communities for social and casual gaming. The amount of the deal remains undisclosed.
Beintoo CEO Antonio Tomarchio announced, ‘The acquisition of Nav.Me and GameDrop reinforces Beintoo’s commitment to providing innovative and exciting offers from top brands to 100’s of millions of users worldwide and I am extremely satisfied we were able to close this deal. These two technologies integrate perfectly with our current range of products. The acquisition is not only of considerable strategic importance to our planned expansion in North America but it is also in-line with our goal to become a future leader in the global loyalty and gamification market.’
GameDrop, a hyper rich media game unit, distributes easy-to-play HTML5 games in native applications via a publisher’s ad server. GameDrop enables any native app to become a distribution and monetization unit for mobile games. These games will be sponsored by Beintoo’s Partner Retailers while the user experience remains within the publisher’s application. Recent tests of the GameDrop network have shown an average session of user playtime registered at over 13 minutes. As a result, GameDrop displays the potential to create real engagement between brands and mobile app users. Beintoo will shortly release an upgraded version of GameDrop to deliver famous games titles in HTML5 format that will be sponsored by top brands.
Nav.Me, another hyper rich media ad unit, provides brands and Brick and Mortar retailers the opportunity to create a location based mission that can be delivered as an ad unit within any native app. Nav.Me leverages the navigational unit found in the users smartphone to guide them, in real time, to a destination chosen by our Retailer partners. Based on their current location, consumers are driven to the store closest to them where they are invited to unlock a mission to win a reward.
Currently poised to roll out a new version of Nav.Me, Beintoo is confident that this technology will provide brands and retailers with a new and exciting opportunity to create a marked increase their in-store foot traffic.
Beintoo strongly believes the future of the mobile industry lies in higher integration between mobile apps and offline retailers, the so called Brick and Mortar apps economy.