It’s well-known that the easiest way to attract consumers is offering them a growing amount of coupons and promotions. However, this widespread habit is starting to become a serious challenge for the growth of businesses. According to Gabe Zichermann, “gamification is a great way to combat this constant downward spiral towards ever increasing discounts” (<– tweet this).
The idea is to point on the emotional value of a business, in order to create a gamified experience, therefore, taking advantage of this aspect. Inducing an association between a positive feeling or need and your business, is what will considerably increase consumers’ loyalty.
Thus, this is exactly what Beintoo is aiming at! What we tried to do is work hard to bring out an innovative, fun, and of course, effective solution to achieve a happy end where everybody would benefit from the outcome. We call it ‘gamification’. As the fun theory suggests, ‘fun can obviously change the behavior for better’, and Beintoo has really addressed this theory and proved it to be right. How do we do that? Our goal is to use gamification to create a loyalty program that will engage consumers in an abiding way. We appeal to our users with all kinds of gamified experiences, starting from actual apps and games, then, we give them credits for their achievements and loyalty, and finally, they can convert these credits in real retailers offers. This way, we manage to give value to what the user achieves: Bedollars and rewards from our partner retailers trigger a positive feeling linked to the personal achievements of the player. This is the whole focus of Beintoo – creating an emotional experience with users and encouraging them to become loyal customers.
Now, let’s for a moment visualize the scenario; you play your favorite game or read an article from a blog or pretty much perform any activity on your favorite application and earn Bedollars. You go to our marketplace on your device (phone, ipad, laptop, etc.) and check out the offers available. OMG! Did you just see a coupon from your favorite local coffee shop? Yeap, I bet you’re excited to redeem it the very next morning, aren’t you? So, the next day, you go to your friendly local coffee shop to get your morning coffee and maybe a freshly baked croissant (yum!) using your Bedollars. Now, that is a pleasant morning, isn’t that? The fun doesn’t end with that at all, and guess what? Inside the store, once you start going more often, you can still earn Bedollars as a reward for your loyalty towards the retailer! As you see, the benefits never end!
According to Gabe Zichermann ‘ Getting people to associate your business with an experience or need in their lives can make them loyal customers’. Accordingly, Beintoo can bridge the gap between the emotional moment experienced online and retailers. We consider that engagement and loyalty are more than just purchases and deeper user engagement but in addition, they transform a user into an advocate of the brand, bringing that user to talk about, defend and share the brand. We are rapidly approaching an innovative future where customers will pull out their phones as their virtual wallets and use Bedollars to purchase products from the stores.
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Stay tuned to learn about our future projects,
The Beintoo Team!